The story
Vercel gave out this jacket at Ship San Francisco (October 15, 2026), an event with a motorsport theme built around speed. It's a padded black team jacket cut like a pit-crew jacket. White piping runs across the chest and sleeves, a big italic VRC monogram sits over VERCEL RACING CLUB, and a sponsor-style stack of patches on the sleeve shows Vercel's own products: Next.js, v0, Fluid compute and the AI SDK. The collar is printed with one line, npm i ai. White and pink versions turned up too, and attendees could not stop posting about it. One called it the coolest jacket they had been given, and others asked who designed it. Tiers: Crafted.
What stands out
Borrow a whole visual world, not just a print. Racing-team livery lets a product stack pass as sponsor patches, so the brand flex reads as style.
For your next brief
What uniform from another world could your product line dress up as?
- Nylon shell, padded lining
- 2026
- Padded racing-team jacket with piping, printed and embroidered monogram, sleeve sponsor patches, printed collar line
- Black, white
- Official merch