The story
Salesforce's highest honour for its Trailblazer community, and the shiniest swag in enterprise software. It's the classic Trailblazer zip hoodie redone in metallic liquid-gold fabric, handed over on the keynote stage at Dreamforce or a World Tour, usually as a surprise. You can't buy one. The first went to admin Zac Otero at Dreamforce '16, who described it as looking like 'a golden disco ball'. Only around 60 had been awarded by 2020, and the hashtag #LifeWithGoldie was born the day after the first one. Recipients wear theirs to every event afterwards, so the hoodie works as a walking badge of the community. Tiers: Crafted.
What stands out
Turn your everyday uniform into the top award. When everyone owns the black hoodie, the gold one says everything.
For your next brief
What does your community already wear, and what would the ultimate version look like?
- Metallic knit
- 2016
- Metallic foil-finish fabric zip hoodie
- Metallic gold
- Official merch