The story
Notion's tenure tradition, a nod to its product being built from blocks. New hires build a LEGO minifigure of themselves on a white base printed with the Notion logo and their name, with a 'Joined' brick showing their start date. Each work anniversary adds a new printed brick, 1 Year, 2 Years, 3 Years, so the tower grows on the desk with every year at the company. Team bricks and milestone bricks get added along the way. Employees post their stacks on LinkedIn every anniversary, and one person on X called it the coolest corporate swag they had ever seen. Tiers: Outstanding.
What stands out
Turn tenure into something you build. One brick a year makes loyalty visible and ties it straight to the product's metaphor.
For your next brief
Could your milestone gift be a system that grows, rather than a one-off?
- New starters
- ABS bricks
- 2025
- Custom printed LEGO bricks, build-your-own minifigure, personalised name base
- White, blue, red, black
- Official merch