A kit for the community
Generated render Report
The story
Notion’s community programme puts its illustrated characters onto a coordinated kit of wearables, bags and small collectibles. SwagUp documents the ambassador distribution.
What stands out
Build a visual language that members recognise across several objects. The kit belongs to a shared activity, not just a mailing list.
For your next brief
What would your community wear or share at its next gathering?
- Illustration-led community kit
- Black & white
- Official merch
Sources & image credits
ReferenceOriginal reference: Image and case study: SwagUp / NotionImage and case study: SwagUp / Notion