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ClassDojo

ClassDojo Mojo plushie

Generated render Report

ClassDojo Mojo plushie

AI studio impression of the ClassDojo Mojo plushie: a lime-green fleece monster with a dark ninja headband, a curled tuft on top, dot eyes and a wide embroidered grin

Generated render

The story

Mojo is the green monster with the ninja headband who stars in ClassDojo, the classroom app used in most US schools, and in its Big Ideas growth-mindset videos. The 8-inch fleece plush carries the character's key details in embroidery: the tuft on top, the knotted headband with trailing tails, dot eyes and the huge grin with teeth and tongue. For years it couldn't be bought. In 2017 ClassDojo called it 'our most coveted piece of swag', earned only through community challenges and sent to Mentor and Ambassador teachers. It went on sale in the ClassDojo Shop in 2023 for $31.99. Teachers turned it into a ritual: 'Traveling Mojo' goes home with a different student each week, who writes up their adventures together in a class book. Tiers: Crafted.

What stands out

A mascot plush becomes swag people chase when it's scarce and has a job. Mojo was earned, never bought, and every classroom gave it a role.

For your next brief

What role could your mascot play once it's in your users' hands, beyond sitting on a shelf?

Category
Collectibles
Occasion
Client gifts
Material
Polyester fleece plush
Year
2017
Design
Character plush, embroidered face and details, sewn fabric headband
Colour
Lime green, black
Origin
Official merch
Sources & image credits
Original storeMojo Plushie – ClassDojo ShopClassDojo Shop
Social postClassDojo on X: the Mojo plushie is our most coveted swag (2017)ClassDojo on X
ReferenceWhat is a ClassDojo Mentor? (Mentor-only swag)ClassDojo Help Center
ReferenceMojo for ClassDojo: character programMascot studio
ReferenceMojo's Adventures Kit (Traveling Mojo)ClassDojo
Render referenceAtomgoods AI studio · product reference: ClassDojo Shop